SCOPE :  FILM PRODUCTION
DIRECTOR
- - - 
PRODUCTION - BetaBeest
AGENCY - Duval Guillaume / The Promise Waste Awareness
CLIENT - Unicef
DP - Lou Berhgmans

THE PROJECT

A film commissioned by Duval Guillaume Modem Antwerp advertising agency for Waste Awareness (The Promise) as part of their campaign Don't spoil the party against "no-shows".  

THE PROBLEM

Each year millions of dollars are lost as a result of NO SHOWS, i.e. persons who register for an event, but then do not show up. A recurring problem that continues to rise….

THE SOLUTION

The Promise created a call to action to all attendees and organizers of events to assume their responsibility. This campaign aims to build awareness and educate people about this effort and grow recognition of the "Spoilman" icon. Companies using this icon demonstrate they are taking the problem seriously and are committed to improving the no-show waste issue. 

AWARD

Winner of 2013 BEA Award.

"The no-show phenomenon results in a huge waste of effort, resources and food & drinks… all the while millions of people in the world try to survive with a minimum daily food ration."