Results-driven leader in creative media production and marketing project management with expertise in leading multidisciplinary teams, optimizing processes and operations, prioritization, collaborative synergy, and stakeholder engagement.
Proactive self-starter with a proven track record of spearheading initiatives to overhaul and implement systems and processes for improved efficacy to successfully traffic projects from ideation through to delivery.
Delivers thoughtful management and agile solutions with a sharp eye for detail, while maintaining budget and resource requirements, and contributing to big-picture strategy.
Thrives in collaborating cross-functionally, partnering with individuals and teams at all organizational levels, from creatives, to product, marketing, technical, legal, accounting up to executive leadership and clients, in order to craft strategic campaigns, asses needs, gauge performance, and adeptly oversee workflows and timelines.
Personable, enthusiastic and highly effective communicator naturally inclined to establish and nurture trusting working relationships.
Proficient in producing diverse content types, including video, photo, audio, design, illustration, animation, web, and print for multichannel usage across a wide range of products and services.
As Creative Producer and partner manager of the in-house creative team at XQ Institute (education non-profit under Emerson Collective founded by Laurene Powell Jobs of Apple/Disney):
✓ Hired and managed creative talent/partners/vendors to develop, produce, and deploy creative collateral and packages for multi-million dollar campaigns and activations.
✓ Personally led an initiative to build and roll-out custom company-wide systems and processes (including a DAM), which successfully improved efficacies and resulted in savings of over 15%. These frameworks were replicated at HQ.
✓ Digital projects include building and launching; XQ’s website, “Rethink Together” database & forum, “That's a School Board Thing” campaign, and “Graduate Together” (the worlds’ largest virtual yearbook in collaboration with street artist JR).
✓ Managed video production teams to script, capture, edit and iterate on multi-channel content from short form promos, sizzles, highlight reels, content for social, to awareness campaigns, as well as longer form content for digital products.
✓ Produced physical assets such as merchandise, posters, booklets, billboard in Times Square, as well as larger print projects like XQ School’s book, XQ’s annual board book (presented to Geoffrey Canada, Marc Eckō, Jimmy Iovine, Michael Klein, and Yo-Yo Ma), and an art book honoring civil rights leaders in collaboration with Spike Lee.
✓ Directed nation-wide tour to capture 17 schools across America, which consisted of managing everything from crews, scheduling, budgeting, pre to post production workflows, and obtaining of legal documentation.